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Face Optimization

Welcome to Dr. Rad’s Facial Optimization, or FaceOps™ for short, a comprehensive new paradigm of aesthetic facial optimization that brings to life an ultimate vision of feminine beauty or masculine attractiveness. FaceOps™ is Dr. Rad’s unique operative framework, an evolution from decades of practice and refinement, through which he sculpts your facial anatomy, from skeleton to skin, guided by a custom surgical plan that harnesses the power of the most modern techniques in facial aesthetic surgery. Offering his patients the most naturally stunning version of appearance, all while maintaining the highest standards of safety and diligent care, patients follow a unique four stage journey. Sometimes also referred to as “looks maxxing,” FaceOps™ is about perfecting facial attractiveness, harmony and beauty while maintaining your unique identity. In short, you look like the same person you’ve always been, just enhanced.

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At the core of FaceOps™ are the four psychological cues by which humans assess facial attractiveness: neoteny, symmetry, sexual dimorphism, and averageness. Neoteny refers to youthful features, such as large eyes and smooth skin, which are often associated with fertility and health. Symmetry is linked to genetic fitness, as more symmetrical faces suggest developmental stability. Sexual dimorphism reflects gender-specific traits—such as strong jawlines in men and soft, delicate features in women—that signal reproductive fitness. Averageness suggests genetic diversity and health, as faces closer to the population mean are perceived as more attractive. However, the contrast hypothesis challenges this, proposing that facial features that stand out from the norm—whether through distinctiveness, uniqueness, or exaggeration—can also enhance attractiveness by making an individual more memorable and visually striking.

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Through the FaceOps™ paradigm, Dr. Rad optimizes facial attractiveness by leveraging these cues:

  1. Neoteny (Youthful Features) – Procedures such as fat grafting, fillers, and skin resurfacing restore volume, smooth out wrinkles, and enhance soft tissue quality, creating a more youthful and vibrant appearance. Blepharoplasty and brow lifts can open the eyes, reinforcing a neotenous look.
  2. Symmetry – While perfect symmetry is rare, surgical techniques such as rhinoplasty, jawline contouring, and facial balancing procedures (e.g., chin augmentation or cheek implants) improve facial proportionality and harmony, enhancing perceived genetic fitness.
  3. Sexual Dimorphism – To enhance masculinity, procedures like jaw augmentation, chin implants, and rhinoplasty can create stronger, more angular facial features. For femininity, surgeons refine the nose, soften the jawline, and add volume to the lips and cheeks using fillers, implants, or fat transfer.
  4. Averageness – By correcting features that deviate significantly from the population mean (such as an overly prominent nose or asymmetrical chin), plastic surgery brings facial proportions closer to the “golden mean,” making them more universally attractive.
  5. Contrast Hypothesis – Rather than simply conforming to standardized beauty ideals, modern aesthetic surgery also incorporates individuality. Unique yet harmonious features—such as a defined cupid’s bow, high cheekbones, slightly wider space between the eyes, or a distinctive nose shape—are refined rather than erased to enhance memorability while maintaining overall facial balance.

By leveraging these principles, plastic surgery enhances attractiveness in a way that aligns with innate psychological preferences while preserving each patient’s unique identity. FaceOps™ is a kaleidoscope vision of beauty in its most nuanced and multidimensional form wherein Dr. Rad crafts your natural beauty while preserving your unique individuality — it is his celebration of balance, proportion, and timeless allure, and it can also be yours.

“Plastic surgery is the craft of enhancing beauty without the evidence.”

- Ariel N Rad, MD, PhD, FACS

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01Artistry

02Safety

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03Technique

04recovery

05Aftercare

06longevity

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Facial Optimization Procedures

Trans Facial Feminization

Trans Facial Feminization

Cis Facial Feminization

Cis Facial Feminization

Facial Masculinization

Facial Masculinization

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